KoulutusalaMetropolia AmmattikorkeakouluLiiketalous, hallinto ja markkinointi
Viitteet 341-360 / 3323
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Creating a New Culture Concept : Case Study: Culture Salon, Helsinki
(Metropolia Ammattikorkeakoulu, 2015)The objective of this thesis was to examine the widely known theoretical frameworks and analyse their applicability to the case study, investigate the process of starting a new business concept while studying the project ... -
Creating a Post-merger Global Tactical Sourcing Process for Metso Outotec
(2022)The objective of this thesis was to create a global process for Metso Outotec Tactical Sourcing team after the merge. Metso Outotec is a Finnish publicly traded company that was established in 2020 when Outotec and Metso ... -
Creating a pricing strategy and an implementation plan for a case company
(2019)The purpose of this study was to create a new pricing strategy for a case company. Additionally, the case company requested an implementation plan for the new pricing strategy. The case company operates in a large and ... -
Creating a Publication : University of Lisbon
(Metropolia Ammattikorkeakoulu, 2015)The aim of this thesis was to develop and create a guide that provides relevant information supported with visually appealing design for new incoming students at Faculalde de Letras of University of Lisbon for the academic ... -
Creating an Authentic Sustainable Brand : Case Companies H&M Group and Marimekko
(2020)This thesis studied the marketing components that make an authentic sustainable brand image by reviewing two case companies, H&M Group and Marimekko. The purpose of the thesis was to answer the main research question ‘how ... -
Creating an E2E Process to Manage the AVL Firmware at the Datacenter
(2023)This thesis addresses a crucial challenge faced by a leading Finnish company in the telecom sector. The focal point is the Data Center Hardware R&D division, fighting with firmware management challenges concerning the ... -
Creating Change with Marketing, How sustainable marketing in the food industry can lead the way
(2024)The purpose of the research was to indicate whether marketing has the potential to create change towards sustainability. It was assumed that marketing can communicate within the company and with consumers to make better ... -
Creating Sensory Experiences for Customers
(2019)Building brands in the digital era, with thousands of advertisements being bombarded at us daily, makes it challenging for marketers and companies to create memorable brand experiences. Recently, the potential of utilizing ... -
The Creative Economy – Nurturing Innovative Entrepreneurship in Europe Analysing the major challenges in acquiring entrepreneurial skills in creative SME in Finland.
(Metropolia Ammattikorkeakoulu, 2013)The refined understanding of the drivers beneath the post-industrial economy has spurred the evolution of the economic concept of the creative economy. Advanced economies alternated from industrialized economy towards a ... -
Crisis Leadership
(2021)This research aims to shed light on the importance and impact of the leadership and leader role in managing organizations and companies by taking the necessary decisions, especially during crises. The literature review has ... -
Crisis Management in Global Trade : Analysis of Container Crises, the Red Sea Crisis, and the Suez Canal Crisis
(2024)The study explored the strategies and techniques for crises management based on the Container, the Red Sea and the Suez Canal Crises. The research examined the economic and operational viability of crisis management solutions ... -
Critical analysis of the Autonomous Car (Analyse critique de la voiture autonome)
(2019)This research thesis discusses the reasons of the promoters and detractors of the autonomous car. It analyses the arguments and strategies used, keeping the logic of innovationand progress as the guiding principle. This ... -
Critical Appraisal of Decoupling Theory
(2019)Economic growth is the leading reason for climate change. Since the 1970’s environmental sociology scholars have debated on the relationships between economic growth, society and nature, and if economic growth can be ... -
Critical factors affecting email as a marketing communication channel : Case study: RealEasyMailer
(Metropolia Ammattikorkeakoulu, 2010)This dissertation examined what critical factors affect email as a direct marketing and CRM tool and aimed to provide recommendations regarding attractiveness of email marketing software industry. A critical literature ... -
CRM-järjestelmän käytön lisääminen ja asiakastiedon parempi hyödyntäminen B2B-myyntiorganisaatiossa
(Metropolia Ammattikorkeakoulu, 2018)Tämän ylemmän ammattikorkeakoulun opinnäytetyön tavoitteena oli lisätä CRM -järjestelmän käyttöä Uudellamaalla sijaitsevassa B2B -myyntiorganisaatiossa ja parantaa järjestelmään viedyn asiakastiedon laatua. Tavoitteena oli ... -
Cross Border and Local M&A in Finland and in Germany
(2019)This thesis paper gives the reader data about Finnish and German media corporations, prior to the mergers and acquisitions process, how the mergers & acquisitions action was concluded, and some key performance indicators ... -
Cross Cultural Influencer Marketing : lessons from K-Beauty
(2024)This thesis researched the continuously changing world of cross-cultural influencer marketing and how Korean cosmetic brands can adapt their strategies to promote globally across cultures through influencers and influencer ... -
Crowdfunding in Finland
(Metropolia Ammattikorkeakoulu, 2015)Purpose of the Thesis is to find answers to three (3) questions which will define the position of crowdfunding industry in Finland. Questions are: How crowdfunding oper-ates in Finland. Which elements in Finland support ... -
Cryptocurrencies as financial assets and portfolio investment strategy : is the utilization of the cryptocurrencies as a financial asset a good opportunity for investors?
(2023)The purpose of this study was to know if we can use the cryptocurrencies as a financial asset in the same way as stocks, bonds, or ETFs. In that aim we used the Modern Portfolio Theory for build different portfolios and ... -
CSR and Company Reputation - Case study of Nike
(Metropolia Ammattikorkeakoulu, 2013)During the 21st century, we have seen an enormous increase in the popularity of CSR, in corporate level as well as in public media. Society’s consciousness on the effects of individual behaviour has risen with increased ...



















