Metropolia Ammattikorkeakoulu - Selaus asiasanan mukaan "(Pro)active Consumer"
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Customers' Loyalty & Brand Experience : Branding Strategy to Successfully Approach Consumers' Minds and Promote Customers' Loyalty: Generating the “Brand Experience” (Metropolia Ammattikorkeakoulu, 2009)Branding is one of the fundamental aspects in order to achieve brand success. Effective positioning and communication strategies lead to a higher competitive advantage. The brand represents a guarantee, a trustful relation ...