• Analysis of retail market in Vietnam : Case : Vingroup 

      Nguyen Ngoc Thuy, Phuong (Metropolia Ammattikorkeakoulu, 2017)
      Since 2008, Vietnam is ranked as the 11th in the Global Retail Development Index (GRDI) and has been one of the top 30 fastest emerging global retail markets, according to a study of management consulting firm A.T. Kearney. ...
    • Business Model Development for E-commerce Initiative 

      Heikinniemi, Ilkka (2019)
      The objective of this thesis was to develop a preliminary e-commerce business model, which would provide mutual benefit for the case company and its channel partners. The need for e-commerce emerges from increased online ...
    • Impacts of supply chain management and fast fashion in kids wear markets : Case study: Reima Oy 

      Ekberg, Eerika (Metropolia Ammattikorkeakoulu, 2019)
      Kids wear markets have been on the growth curve within the recent years. Kids fashion markets are growing faster than the fashion business for adults. There is one phenomenon affecting this substantial growth in kids wear, ...
    • The Influence of Electronic Word-of-Mouth on Buying Decisions on the Internet 

      Baudis, Nina (Metropolia Ammattikorkeakoulu, 2016)
      Word-of-mouth activities have long been a major influential factor in consumer purchasing decisions. (Hennig-Thurau, et al., 2004, p. 39) After the virtual landscape was significantly altered by the Web 2.0, new possibilities ...
    • Interacting with Physical World in E-Commerce 

      Ojeda Montiel, Rolando (Metropolia Ammattikorkeakoulu, 2017)
      The main goal of this final project is to conceptualise the interaction with the physical world with e-commerce. The aim is to build a digital service using different technologies and to prove how simple and easy it can ...
    • Marketing plan for a High-Tech Product 

      Berestova, Alexandra (Metropolia Ammattikorkeakoulu, 2015)
      The purpose of this study was to prepare a market analysis for a start-up company in the area of High-Tech and mobile applications market. The outcome of the research was a marketing plan and business recommendations for ...
    • Unit Testing in E-commerce Web Optimisation 

      Truong, Trung (Metropolia Ammattikorkeakoulu, 2016)
      The purpose of this final year project was to find out the possibility of the unit testing in e-commerce web optimisation with the support of Frosmo Oy’s internal tools. The tests were also designed to work under the current ...