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Algorithmic Marketing as a replacement for traditional Marketing Research
(2019)
The purpose of this paper is to evaluate an emerged trend of algorithmic marketing as a technological framework for automating marketing strategy, research process, delivery of innovative analytical approach with potential ...
Influencing luxury fragrance brand image with celebrity endorsement : Case Study Miss Dior
(2020)
The purpose of this thesis was to study the impact of celebrity endorsement on a luxury fragrance brand’s image. Secondary data was studied to explain the basics of branding and marketing theories with point of view of ...
GDP Growth & Poverty Reduction, Effects of Economic Growth on Poverty Prevalence
(2020)
Research shows that in the United States in 1965 the top 1% controlled about 10% of the Nation’s after tax income. That figure has grown to over 15%. The pay ratio (between a CEO and worker) was at 20:1 in 1965 to a shocking ...
Developing a Digital AI Roadmap for Retail
(2020)
This thesis focuses on deriving key business priorities for small and medium-sized retail organizations by formulating a digital AI roadmap that can serve as a starting point to apply AI in their business to stay abreast ...
Applying the Anti-Money Laundering regulations of virtual currency to build an effective internal control process - Case Study: Finland
(2020)
The growing adoption of virtual currency-related business activities has posed increasing challenges to law enforcement. Virtual currency offers a novel solution for both individuals and organisations to engage in money ...
Social Media - The New Tool of Recruiting
(2022)
This thesis deals mainly with the influence of digitalization in recruitment. To be more precise, it is about how digital resources and social media have been integrated into the process of recruitment. The objective of ...
Hinnoitteluopas aloittavalle yrittäjälle
(2023)
Opinnäytetyön tavoitteena oli koota hinnoitteluopas aloittavan yrittäjän hyödynnettäväksi. Oppaan tarkoitus oli esittää mahdollisimman yksinkertaisesti ja informatiivisesti tapoja hinnoitella tuote tai palvelu. Raportissa ...