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The Sports Industry’s marketing Strategies in the United States: Case: How the National Football League is Going to Maintain their Status as a Leader of the Sports Market Industry in North America
(2019)
The sports league organisations have to develop their marketing strategies as the time goes by. When it comes to sports marketing there are different theories on how to find the perfect customer segment and market. As the ...
Real Estate Investment Trusts & the European Union Common Consolidated Corporate Tax Base Proposal
(2020)
The purpose of this thesis is to study and speculate how the Common Consolidated Corporate Tax Base (CCCTB) -initiative of European Commission would affect the operation of Real Estate Investment Trustees (REITs), currently ...
Algorithmic Marketing as a replacement for traditional Marketing Research
(2019)
The purpose of this paper is to evaluate an emerged trend of algorithmic marketing as a technological framework for automating marketing strategy, research process, delivery of innovative analytical approach with potential ...
Flexible Working and Employee Engagement
(2019)
The purpose of this thesis is to review flexible working arrangements, for whose benefit they are, and how this could be linked to employee engagement. Previous literature was used to provide a basis for the research to ...
Impact of Open Innovation : Open innovation’s impact on large organisations and SMEs
(2020)
The purpose of this study was to explore the impact of open innovation and its impact to large organisations, as well as SMEs. The author of this thesis has previously conducted a research, A Little Book About Industryhack ...
An Entry Model of Channel Selection for the Indian Market
(2020)
The case company of this thesis is struggling with sales and revenues from its local markets due to rising technological competitiveness in the industry of hi-tech devices and availability of automated solutions in the ...
How and to what extent green bonds are a key component of the fight against climate change?
(2019)
In this paper, we examine the green financial product name green bonds, by answering the question “How and to what extent green bonds are a key component in the fight against climate change?” The green bond market has seen ...
Youth Unemployment and Economy : European Perspective
(2019)
Youth unemployment is a social and economic problem that has been a significant issue ever since there has been any labor market data made available to be analyzed. Youth unemployment is problem that can have devastating ...
E-Sports in Finland : Current Status and Prospects for Development
(2019)
The aim of this study is to outline the global growth of eSports (also known as electronic sports or competitive video gaming) and investigate the current situation of Finnish eSports. The research was carried out by ...
Data Driven Digital Business: Transforming business models through emerging technology
(2019)
The development of technology, digitalization and the growth of data is a driving force for businesses to transform. Businesses are facing multiple challenges in adapting their capabilities to better serve the markets. By ...