How to Develop Social Media Marketing Guidelines for a Small B2B Enterprise
Varis, Ville (2013)
HAAGA-HELIA ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013053112247
https://urn.fi/URN:NBN:fi:amk-2013053112247
Tiivistelmä
The aim of this thesis is to research business-to-business social media marketing and help formulate guidelines for starting Real Clean Finland’s social media marketing efforts. This research seeks to find the easiest and most resource-effective methods and social media channels suitable for B2B marketing. At the time of the thesis process, the company had no established social media presence.
Ideas for these guidelines were established through a combination of theoretical study and qualitative research conducted in the spring of 2013. The research was carried out as interviews with two of Real Clean Finland’s peer B2B companies and one social media marketing expert company.
All in all, the results show that the most beneficial results gained through social media for B2B companies are increases in both the company’s visibility and and its credibility, as well as improvements in the company’s overall image. The best results are reached through a combination of frequent use of blogging and having a social network presence. A company’s social media presence should try to create added value for their potential customers and increase their interest through demonstrated expertise.
The thesis also details additional measures and considerations that Real Clean Finland should take into account when starting to establish their social media presence.
Ideas for these guidelines were established through a combination of theoretical study and qualitative research conducted in the spring of 2013. The research was carried out as interviews with two of Real Clean Finland’s peer B2B companies and one social media marketing expert company.
All in all, the results show that the most beneficial results gained through social media for B2B companies are increases in both the company’s visibility and and its credibility, as well as improvements in the company’s overall image. The best results are reached through a combination of frequent use of blogging and having a social network presence. A company’s social media presence should try to create added value for their potential customers and increase their interest through demonstrated expertise.
The thesis also details additional measures and considerations that Real Clean Finland should take into account when starting to establish their social media presence.