Influential factors of Chinese purchaser behavior in clothing market
Wang, Zaichen (2013)
Turun ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013061314075
https://urn.fi/URN:NBN:fi:amk-2013061314075
Tiivistelmä
Clothing market is a competitive market. Enterprises strive to attract purchasers consumption, as the result more strategies are carried out on sale, goods and services. Purchasers are facing more options and different experiences. Hereby, purchaser behavior is changing by the influence of competitive market.
The thesis is aim to research the Chinese purchaser behavior in clothing market worldwide. The behaviors are different against the market from western countries to China, as the consumers’ backgrounds and hierarchies are distinctive. The topic involved some conception such as the behavior differences, consumer types and influential factors of purchasing. I explain the behavior at detail in order to research the topic more comprehensive. Also clothing market connects purchaser behavior strongly, so the market is researched deeply.
Since the market is competitive. The relation between consumers and enterprises become significant factor to develop the market. While enterprises understand purchasers’ behavior in the current market, they may analyze the reasons and satisfy the purchasers demands. That is the significant to keep the market moving forward.
The thesis is aim to research the Chinese purchaser behavior in clothing market worldwide. The behaviors are different against the market from western countries to China, as the consumers’ backgrounds and hierarchies are distinctive. The topic involved some conception such as the behavior differences, consumer types and influential factors of purchasing. I explain the behavior at detail in order to research the topic more comprehensive. Also clothing market connects purchaser behavior strongly, so the market is researched deeply.
Since the market is competitive. The relation between consumers and enterprises become significant factor to develop the market. While enterprises understand purchasers’ behavior in the current market, they may analyze the reasons and satisfy the purchasers demands. That is the significant to keep the market moving forward.