What does it require to open a franchising clothing business?
Ranta, Heidi-Helena; Pikarinen, Helmi (2013)
Saimaan ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013061914386
https://urn.fi/URN:NBN:fi:amk-2013061914386
Tiivistelmä
The purpose of the study was to find out how to open a franchising clothing business in Finland and what is required from the new franchisee. The goal of this thesis work was to make preparation work for a potential future business. This thesis was to find out the possibility if a franchising business could be a possible future career for the authors.
The information for this thesis was gathered from literature, the Internet and by interviewing the franchisees and franchisors from different clothing companies. Furthermore, one example case company was contacted to find out more information about their franchising operations and possibilities to open the store in Finland.
Contrary to expectations, the results indicated mainly the same issues that were expected to be found. More detailed data about franchising and the requirements for opening a franchising clothing business. The interviews provided many new points of view what it is like to run a franchising business in practice. As a result of this thesis work the franchising business is considered as a potential future career.
The information for this thesis was gathered from literature, the Internet and by interviewing the franchisees and franchisors from different clothing companies. Furthermore, one example case company was contacted to find out more information about their franchising operations and possibilities to open the store in Finland.
Contrary to expectations, the results indicated mainly the same issues that were expected to be found. More detailed data about franchising and the requirements for opening a franchising clothing business. The interviews provided many new points of view what it is like to run a franchising business in practice. As a result of this thesis work the franchising business is considered as a potential future career.