Social Media Marketing for Business-to-Business Organizations
Rekomaa, Petteri (2013)
Rekomaa, Petteri
Metropolia Ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013080714639
https://urn.fi/URN:NBN:fi:amk-2013080714639
Tiivistelmä
This study was made as a Bachelor’s Thesis for the Industrial Management and Engineer-ing degree programme in Metropolia University of Applied Sciences. The study was made in co-operation with Comptel Oyj.
The purpose of the study was to find ways and create new ideas for how to improve Comptel’s marketing in social media. The main objective was to find ways to get more followers for Comptel and how to make them more active Comptel’s social media. The objective was also help Comptel to establish itself as a thought leader in its field through social media.
The purpose of the study was to find ways and create new ideas for how to improve Comptel’s marketing in social media. The main objective was to find ways to get more followers for Comptel and how to make them more active Comptel’s social media. The objective was also help Comptel to establish itself as a thought leader in its field through social media.