A study of congress planning and bidding procedures of Finnish universities
Kärkkäinen, Anu (2013)
Lahden ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2013112518135
http://urn.fi/URN:NBN:fi:amk-2013112518135
Tiivistelmä
The aim of this research is to study congress planning and bidding procedures of Finnish universities in seven selected congress destinations. The main goal of this paper is to produce beneficial information about scientific congress procedures in place for Finland Convention Bureau (FCB) and even for other convention bureaus in Finland.
The idea for this research arises from the need of FCB. During the last decade many of the leading Finnish congress and convention cities have established their own convention bureau to get more international events to their destination. FCB did not work anymore alone and the information about academic and scientific congresses had spread out all over Finland. The regional co-operation between the university and its local convention bureau is essential. This paper will propose useful improvement tools for this liaison.
Between convention cities there usually is quite a tight competition, because most of the destinations would like to have as much international events as possible.
This research knowledge is based on knowledge management in project organizations and destination branding. There exist one pre-determined hypothesis; destination branding matters in congress bids. A short history of the convention industry is also presented in this paper.
The idea for this research arises from the need of FCB. During the last decade many of the leading Finnish congress and convention cities have established their own convention bureau to get more international events to their destination. FCB did not work anymore alone and the information about academic and scientific congresses had spread out all over Finland. The regional co-operation between the university and its local convention bureau is essential. This paper will propose useful improvement tools for this liaison.
Between convention cities there usually is quite a tight competition, because most of the destinations would like to have as much international events as possible.
This research knowledge is based on knowledge management in project organizations and destination branding. There exist one pre-determined hypothesis; destination branding matters in congress bids. A short history of the convention industry is also presented in this paper.