"Andreu Simola, Marc" - Selaus tekijän mukaan Lapin ammattikorkeakoulu
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Exploring the factors that drive luxury tourism : sub-brand by Lapland Safaris case
Andreu Simola, Marc (2023)The thesis project attempted to understand motivations, preferences, and behaviours of luxury tourism customers. Analyse the main factors that drives luxury customers to develop a luxury sub-brand under Lapland Safaris in ...
