Haku
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CUSTOMERS´ PERCEPTION OF SUSTAINABLE RESTAURANTS Case: Hyper-local Restaurant Bucco and Dumlegården Farm
(2021)
A sustainable future for the community is one of the objectives established by the European Union Agenda 2030. Furthermore, sustainable consumption has been identified as one of the possible trajectories for sustainable ...
Luxury culinary tourism from customer perspective in Lapland
(2023)
Combining personal interest in food with the potential of luxury tourism, this research was conducted to understand what factors attracted customers’ attention during their luxury culinary consumption process by answering ...
Consumer behavior focusing on willingness to prefer ecological choices : buyer's attitudes and motivation towards plant-based options
(2023)
The topic of this quantitative research was consumer behavior and what affects individual’s willingness for purchasing plant-based protein products in Finland. Consumer behavior stands for purchasing, consumption and ...
Marketing strategy for restaurants to recover from covid-19
(2022)
The thesis aimed to formulate an effective marketing strategy for Pedro’s Pizza, the commissioning restaurant, to recover from the serious impacts of covid-19 on their customer number. For the strategy to be appropriate ...
Marketing Plan for Attracting Leisure Travellers
(2022)
Marketing and marketing plan serves as a solid foundation for the success of a business. In tourism and hospitality industry, marketing is of particular importance, determining the firm’s success due to several distinguishable ...
Research for exploring customer foresight In the non-profit sector : a case study of Pohon Oy
(2023)
For-profit industries have made significant progress in understanding the needs and behaviour of present and future customers, enabling the design and development of products and services tailored to their requirements. ...
Exploring the factors that drive luxury tourism : sub-brand by Lapland Safaris case
(2023)
The thesis project attempted to understand motivations, preferences, and behaviours of luxury tourism customers. Analyse the main factors that drives luxury customers to develop a luxury sub-brand under Lapland Safaris in ...
Future sustainability communication & sustainable efforts for a tour operator in Lapland
(2024)
Lapin turismiin kohtaan kasvava kiinnostus herättää huolta sen kestävyydestä. Sidosryhmien vaikutuksen kasvava korostaminen yritysten kehitykseen, sekä huolenaiheet aiheuttavat sen, että matkanjärjestäjillä ja muilla ...






