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In-app marketing tools in food delivery platforms; Case: Finnish delivery platforms
(2023)
The growth of the food-delivery business has made food-delivery platforms (FDPs) a crucial sales and marketing channel for restaurants. This thesis investigates the in-app marketing tools available in FDPs and their impact ...
Investigating Internal Success Factors for Independent Full-Service Restaurants in Finland : An Interview Study
(2024)
As our communities and ways of living change, so does the importance of places like local restaurants, which do more than just serve food—they help shape our cultural identity. In Finland, independent full-service restaurants ...