"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
Viitteet 21-40 / 43
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Finland as a tourist destination for Indian Tourists
(2023)India is the world's second biggest and most popular country. The country is regarded as the fastest growing economy in the world. India's wages are expanding faster than ever before as a result of the country's economic ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Finns` image of Bulgaria as a travel destination
(2023)The topic of this thesis is Finns' image of Bulgaria as a travel destination. The primary goal of this thesis research is to find out how Finns' see Bulgaria as a tourist destination and why they want to travel there. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Growth hacking plan for SaaS startup. Case company: Treamer
(2022)Finland has a relevant startup scene in the Nordic countries, and it is one of the most important in Europe. Growth stories like Dropbox or Airbnb has made growth hacking a trendy topic among digital entrepreneurs and it ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Growth Hacking Strategy for Vespia OÜ
(2022)Over 305 million startups are opening each year globally, and this factor explains the ever-increasing demand for rapid growth and experimentation to scale these companies. Growth Hacking became a recurrent method for many ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
H2H approach for online education providers
(2022)This is a portfolio thesis, consisting of six original articles, written during winter 2021 -2022. Original articles offer a ground for a research part of the master’s thesis which is examining the social media channels ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How social media affects the purchasing behaviour of consumers
(2023)This thesis's goal is to study the impact of social media, particularly TikTok, on consumer purchasing behaviour. Understanding how social media platforms affect customer decisions is essential for businesses and marketers ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Influencer marketing on social media: Impact on brand perception and consumer behaviour in fashion industry
(2023)This research was conducted to gather information regarding the impact social media influencers have on consumer behaviour and the perception of brands involved in influencer marketing within the fashion industry. The study ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Innovative Marketing Techniques in Luxury Real Estate
(2024)This thesis explores the use of innovative marketing techniques in the luxury real estate sector to understand their impact on high-net-worth individuals’ choices and preferences. As part of the International Business ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Market Entry and Digital Marketing Strategy for a Finnish Start-Up in California
(2023)This thesis outlines the market entry strategy, and digital marketing plan devised for a small Finnish company, ThetaMoon, intending to enter the market in California, United States. The thesis presents a comprehensive ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Marketing plan for Royals In Service Oy
(2024)The purpose of this bachelor’s thesis was to describe the process of creating a tailored marketing plan for Royals In Service Oy, a staffing company, operating in corporate events. As the company is lacking a marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Optimizing airline clientele through TikTok: Strategies and Recommendation
(2023)This research-based bachelor’s thesis delves into the optimization of airline clientele by utilizing the potential of TikTok as a marketing tool, providing strategic insights and recommendations for airlines. TikTok has ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Re-branding Mallorca towards Sustainable Tourism – Case Nordics in Mallorca
(2023)In this research the aim is to investigate the challenges of seasonal tourism in the Mediterranean island of Mallorca and the possibilities of growing the volume of Finnish visitors through finding a sustainable ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Reaching the consumers on social media, Instagram as a platform
(2022)Social media and its platforms impact in today's marketing environment has grown significantly. In this research paper its investigated how Iltalehti can maximize their per- formance on Instagram and benefit from Instagram ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Selling innovation consulting. Case: Company X
(2023)This research-based thesis researched how global companies headquartered in Finland view and purchase innovation consulting services. The thesis objective was to understand how global companies buy innovation consulting ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Social Media Marketing as a Tool for Brand Building: Ekodoma Ltd.
(2022)Marketing on social media has been a proven strategy for enterprises for years. Small, medium and large companies worldwide are utilising social media for various purposes from promoting their products or services to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Social Media Marketing Plan - Case Company X
(2023)This bachelor’s thesis focuses on creating a social media marketing plan for commission com-pany. As they have requested this thesis uses the term company X. The company doesn’t have an existing plan so making one is very ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Effects of Greenwashing on Consumer Behavior
(2022)This research-oriented bachelor's thesis aims to gain further knowledge on how greenwashing effects consumer behaviour and brand equity and furthermore analyse the perceptions and reactions in the minds of consumers aged ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Effects of Superbowl Advertisements on European Advertisement Trends
(2023)The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Future of Auto Vehicles sales - Volvo Car Finland
(2023)The retail of automobiles has faced significant challenges in recent years. Measures required to combat climate change are driving the automotive industry towards lower emissions, and electric vehicles are rapidly becoming ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The image of Helsinki as a safe destination
(2022)Tourism is experiencing safety issues constantly and the current Covid-19 pandemic has affected greatly on the hospitality and tourism industry. The feeling of safety and security is one of the main factors influencing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad