"marketing communication" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Develop a communication plan to boost the existing partnership between Case Company and its Italian business partners
(2022)This product-base thesis has been planned for a fast-growing B2B company based in Finland that manufactures and designs DC fast charging solutions for electric vehicles. The primary objective of this project was to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing Company X’s brand communication in Hong Kong through Human2Human (H2H) approach
(2023)In today's business environment, market competition has increased tremendously. To distinguish itself from competitors, a company must adopt a consistent brand communication strategy to differentiate itself from the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing public relations actions at Company X
(2024)Tämän opinnäytetyön tavoitteena oli tuottaa tietoa Yritys X:lle sen päätöksenteon tueksi PR-prosessien ja -toimenpiteiden uudelleenorganisoinnista. Siinä tutkitaan PR-toimenpiteiden nykytilaa ja ehdotetaan keinoja niiden ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
H2H approach for online education providers
(2022)This is a portfolio thesis, consisting of six original articles, written during winter 2021 -2022. Original articles offer a ground for a research part of the master’s thesis which is examining the social media channels ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Influencer marketing on social media: Impact on brand perception and consumer behaviour in fashion industry
(2023)This research was conducted to gather information regarding the impact social media influencers have on consumer behaviour and the perception of brands involved in influencer marketing within the fashion industry. The study ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Promoting Diamond Sustainability: Marketing and Communications Actions in Finnish Jewelry Companies
(2024)This thesis explores, through qualitative research, how Finnish jewelry companies communicate transparency in diamond supply chains and the responsible factors related to its sourcing to consumers. It also examines how the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad