"marketing research" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Consumer Attitudes Towards Online Social Media Video Advertisements
(2023)In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
H2H approach for online education providers
(2022)This is a portfolio thesis, consisting of six original articles, written during winter 2021 -2022. Original articles offer a ground for a research part of the master’s thesis which is examining the social media channels ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
New Product Development (NPD) model for Product Managers
(2023)This research examines the New Product Development (NPD) project request process at Rotarex, with the objective of fostering better cooperation among stakeholders, improving customer satisfaction, and streamlining the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Optimizing airline clientele through TikTok: Strategies and Recommendation
(2023)This research-based bachelor’s thesis delves into the optimization of airline clientele by utilizing the potential of TikTok as a marketing tool, providing strategic insights and recommendations for airlines. TikTok has ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Using Instagram for restaurant marketing
(2022)This is a research -based thesis and this study's objective is to examine the potential of Instagram for restaurant marketing. The impacts of Instagram marketing in the Helsinki restaurant industry are the focus of this ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad