Haku

The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...

In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...

Branded television content or advertiser-funded programming is a form of marketing where a brand decides to co-produce a television program to help support its brand building initiatives. This kind of marketing can be a ...

This is a research -based thesis and this study's objective is to examine the potential of Instagram for restaurant marketing. The impacts of Instagram marketing in the Helsinki restaurant industry are the focus of this ...