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The Effects of Superbowl Advertisements on European Advertisement Trends
(2023)
The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...
Thinking outside the gearbox – Strategic brand identity building for a start-up company’s digital service within the automotive industry
(2023)
Brändi-identiteetti kuvaa brändin olemusta ja tavoitteita sekä määrittelee kaikkien markkinoinnin toimenpiteiden suunnan. Tässä opinnäytetyössä raportoidun kehitysprojektin keskiössä oli strategisen brändi-identiteettimallin ...
Local Adaptation of Parent Organizations’ Employer Branding Guidelines
(2024)
This study looks at the local implementation of employer branding. The overall purpose of the thesis was to determine how Company X could adapt to their parent organization’s employer branding guidelines. The aim was to ...
Analysing and developing internal and external employer brand of case company XXX Oy
(2022)
In today’s highly competitive and talent-oriented business environment, companies are fighting to attract the best talents and skilled employees to work for them. In addition, due to the societal changes, employees are ...
Social Media Marketing as a Tool for Brand Building: Ekodoma Ltd.
(2022)
Marketing on social media has been a proven strategy for enterprises for years. Small, medium and large companies worldwide are utilising social media for various purposes from promoting their products or services to ...
Optimizing airline clientele through TikTok: Strategies and Recommendation
(2023)
This research-based bachelor’s thesis delves into the optimization of airline clientele by utilizing the potential of TikTok as a marketing tool, providing strategic insights and recommendations for airlines. TikTok has ...
The image of Helsinki as a safe destination
(2022)
Tourism is experiencing safety issues constantly and the current Covid-19 pandemic
has affected greatly on the hospitality and tourism industry. The feeling of safety and
security is one of the main factors influencing ...
Utilizing Twitter for brand building
(2022)
This thesis is a product-based thesis with the purpose of highlighting the process of creating and implementing a social media marketing plan for a major brand on the social media platform Twitter. The plan was created ...
Branded television content – a beneficial way to build a brand
(2022)
Branded television content or advertiser-funded programming is a form of marketing where a brand decides to co-produce a television program to help support its brand building initiatives. This kind of marketing can be a ...
Identification of internal employer brand and current employees’ perceptions at Gasum Group
(2022)
In recent years, employer branding has gained more attention and significance in corporate strategies, much due to the economic and societal changes taking place in the world, and most recently due to the Covid-19 pandemic. ...