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Local Adaptation of Parent Organizations’ Employer Branding Guidelines
(2024)
This study looks at the local implementation of employer branding. The overall purpose of the thesis was to determine how Company X could adapt to their parent organization’s employer branding guidelines. The aim was to ...
Social Media Marketing as a Tool for Brand Building: Ekodoma Ltd.
(2022)
Marketing on social media has been a proven strategy for enterprises for years. Small, medium and large companies worldwide are utilising social media for various purposes from promoting their products or services to ...
Utilizing Twitter for brand building
(2022)
This thesis is a product-based thesis with the purpose of highlighting the process of creating and implementing a social media marketing plan for a major brand on the social media platform Twitter. The plan was created ...
Identification of internal employer brand and current employees’ perceptions at Gasum Group
(2022)
In recent years, employer branding has gained more attention and significance in corporate strategies, much due to the economic and societal changes taking place in the world, and most recently due to the Covid-19 pandemic. ...
A candidate satisfaction for a recruitment process within domestic and international markets
(2023)
This desktop research thesis project was completed by the author during the studies in international business majoring in human resources management. The research and studies were supported by using the theories and sources ...
Defining a competitive brand image goal for a medium-sized IT consultancy
(2023)
The objective of this development project was to define a competitive brand image goal for the case company, a medium-sized IT consultancy company, and to suggest developmental ideas to bridge the gap between the current ...
The importance of Influencers and Celebrities in inbound marketing for Finnish fashion brands
(2023)
Objectives of this thesis to observe, evaluate, and understand the importance of influencer and celebrities in inbound marketing for Finnish fashion brands. Comparing various sources, real-life situations, studying a survey ...
Re-branding Mallorca towards Sustainable Tourism – Case Nordics in Mallorca
(2023)
In this research the aim is to investigate the challenges of seasonal tourism in the Mediterranean island of Mallorca and the possibilities of growing the volume of Finnish visitors through finding a sustainable ...
Developing Company X’s brand communication in Hong Kong through Human2Human (H2H) approach
(2023)
In today's business environment, market competition has increased tremendously. To distinguish itself from competitors, a company must adopt a consistent brand communication strategy to differentiate itself from the ...
Developing a Content Strategy to optimize online community building for Bonic Fashion Oy
(2023)
Interest in sustainable fashion among consumers and the growth of the sharing economy have created a big opportunity for the clothing rental industry to compete with fast fashion. This Bachelor thesis explores the ways of ...