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Thinking outside the gearbox – Strategic brand identity building for a start-up company’s digital service within the automotive industry
(2023)
Brändi-identiteetti kuvaa brändin olemusta ja tavoitteita sekä määrittelee kaikkien markkinoinnin toimenpiteiden suunnan. Tässä opinnäytetyössä raportoidun kehitysprojektin keskiössä oli strategisen brändi-identiteettimallin ...
Digital Marketing Strategy with Swedish blown-film and extrusion market in focus for Advanced Coating Solutions Oy
(2022)
Digital marketing is the promotion of the brands by using of the internet, social media, mobile devices, search engines, and other channels to connect with existing and potential customers. The most common digital marketing ...
Creating content marketing to support the customers’ buying process for a B2B Industrial Manufacturing Company
(2022)
This research-oriented bachelor's thesis explores critical factors in creating a B2B content marketing strategy to assist sales activities for an international manufacturing B2B company. The primary outcomes of this thesis ...
Defining a competitive brand image goal for a medium-sized IT consultancy
(2023)
The objective of this development project was to define a competitive brand image goal for the case company, a medium-sized IT consultancy company, and to suggest developmental ideas to bridge the gap between the current ...
Develop a communication plan to boost the existing partnership between Case Company and its Italian business partners
(2022)
This product-base thesis has been planned for a fast-growing B2B company based in Finland that manufactures and designs DC fast charging solutions for electric vehicles.
The primary objective of this project was to ...
Exploring the Potential of Creative Content and LinkedIn for B2B Marketing Success
(2023)
LinkedIn has become a popular and rapidly growing platform for B2B marketing in recent times. The increasing popularity can be attributed to the platform's effectiveness in connecting profes-sionals and facilitating business ...
Developing a brand for a new business area
(2023)
This thesis is developed for a company in a transformative industry with growing importance in developing a brand. The thesis focuses on one of its several business areas to identify its brand, customers, and the most ...
Marketing plan for Royals In Service Oy
(2024)
The purpose of this bachelor’s thesis was to describe the process of creating a tailored marketing plan for Royals In Service Oy, a staffing company, operating in corporate events. As the company is lacking a marketing ...