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Influencer marketing on social media: Impact on brand perception and consumer behaviour in fashion industry
(2023)
This research was conducted to gather information regarding the impact social media influencers have on consumer behaviour and the perception of brands involved in influencer marketing within the fashion industry. The study ...
The Effects of Superbowl Advertisements on European Advertisement Trends
(2023)
The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...
How social media affects the purchasing behaviour of consumers
(2023)
This thesis's goal is to study the impact of social media, particularly TikTok, on consumer purchasing behaviour. Understanding how social media platforms affect customer decisions is essential for businesses and marketers ...
Finns` image of Bulgaria as a travel destination
(2023)
The topic of this thesis is Finns' image of Bulgaria as a travel destination. The primary goal of this thesis research is to find out how Finns' see Bulgaria as a tourist destination and why they want to travel there. ...
Consumer Attitudes Towards Online Social Media Video Advertisements
(2023)
In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...
Consumer impressions in Finland towards renewable fuels for private motoring
(2023)
This research aimed to explore how Finnish consumers perceive, evaluate, and act on renewable fuels. Renewable fuels are an alternative to fossil fuels that can reduce greenhouse gas emissions and enhance energy security.
The ...
Data collection benefits and disadvantages in consumer marketing
(2023)
This thesis examines the impact of data analytics on consumer marketing and explores its effects on consumers and broader society. Specifically, it investigates the positive, negative, and ethical implications of consumer ...
The Effects of Greenwashing on Consumer Behavior
(2022)
This research-oriented bachelor's thesis aims to gain further knowledge on how greenwashing effects consumer behaviour and brand equity and furthermore analyse the perceptions and reactions in the minds of consumers aged ...
Negative media coverage and Consumer Behaviour
(2024)
The purpose of this thesis was to examine if negative media coverage influences consumer behaviour of X country’s products. The objectives to study in the thesis include to what extent people are aware of products' origin, ...