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Data collection benefits and disadvantages in consumer marketing
(2023)
This thesis examines the impact of data analytics on consumer marketing and explores its effects on consumers and broader society. Specifically, it investigates the positive, negative, and ethical implications of consumer ...
Negative media coverage and Consumer Behaviour
(2024)
The purpose of this thesis was to examine if negative media coverage influences consumer behaviour of X country’s products. The objectives to study in the thesis include to what extent people are aware of products' origin, ...