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Creating content marketing to support the customers’ buying process for a B2B Industrial Manufacturing Company
(2022)
This research-oriented bachelor's thesis explores critical factors in creating a B2B content marketing strategy to assist sales activities for an international manufacturing B2B company. The primary outcomes of this thesis ...
Developing a Content Strategy to optimize online community building for Bonic Fashion Oy
(2023)
Interest in sustainable fashion among consumers and the growth of the sharing economy have created a big opportunity for the clothing rental industry to compete with fast fashion. This Bachelor thesis explores the ways of ...