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Creating content marketing to support the customers’ buying process for a B2B Industrial Manufacturing Company
(2022)
This research-oriented bachelor's thesis explores critical factors in creating a B2B content marketing strategy to assist sales activities for an international manufacturing B2B company. The primary outcomes of this thesis ...
Towards a better understanding of Strategy and Organization alignment in Multinational Enterprises: a case study on a professional IT services Multinational
(2023)
This research Thesis delves into the intricate setup of organization and strategy in Multinational Enterprises (MNEs) and its dynamics. As MNEs sail the complexities of the everchanging global business environment and ...
Human experiences strategies
(2022)
With the outbreak of Covid-19, an overfall of emotions arose globally, not only in the public media but also in organizations, schools, and other institutions. People worldwide were concerned about the pandemic, fear, ...
Deltabox Outdoor parcel lockers in Finland
(2022)
At the core of this Master thesis is the launch of Company X Oy’s Deltabox outdoor parcel locker as a part of strategic initiative. Company X Oy operates in Finland as a part of the international Company X Group. The company ...
The Impact of Corporate Social Responsibility on Financial Performance: Case: Patagonia Inc.
(2022)
Tämän opinnäytetyön aiheena on yritysten vastuullisuus ja sen vaikutus tuloksen tekoon. Tavoitteena on näyttää, miten vastuullisuuden eri osapuolet voivat vaikuttaa yrityksen tuloksen tekoon, niin negatiivisesti, kuin ...
Developing a growth strategy for a company division in the hospitality industry
(2023)
We live today in a world that is getting more unstable and unpredictable. The economy is developing, and companies could not cope with the complexity of the ever-changing environment. To understand what is going on, companies ...
Fundamental principles for small-size business to achieve strategic agility: a case study of a Finnish SME
(2023)
We are living in such interesting and constantly changing world! Besides COVID19 crisis, there are other events that are impacting closely how we do business globally, such as digital disruption, climate crisis, aging ...
Developing Company X’s brand communication in Hong Kong through Human2Human (H2H) approach
(2023)
In today's business environment, market competition has increased tremendously. To distinguish itself from competitors, a company must adopt a consistent brand communication strategy to differentiate itself from the ...
Developing a Content Strategy to optimize online community building for Bonic Fashion Oy
(2023)
Interest in sustainable fashion among consumers and the growth of the sharing economy have created a big opportunity for the clothing rental industry to compete with fast fashion. This Bachelor thesis explores the ways of ...
Developing strategy execution process in a global financial institution
(2024)
The thesis is a study of how strategy execution process has been executed in a financial institution’s service organisation and the study aims to find suggestions on how to develop the process further. The objective of the ...