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Local Adaptation of Parent Organizations’ Employer Branding Guidelines
(2024)
This study looks at the local implementation of employer branding. The overall purpose of the thesis was to determine how Company X could adapt to their parent organization’s employer branding guidelines. The aim was to ...
Managing Workforce Cultural Diversity: inclusion of foreign employees in the restaurant chain of HOK-Elanto
(2022)
The purpose of this thesis was to find out how is cultural diversity managed and how includ-ed are employees with different cultural background feeling in the company are feeling.
This topic was chosen because of the ...
B2B Marketing Material for Promoting a Culturally Diverse Workforce in Finnish Businesses
(2022)
This bachelor's thesis investigates how to enhance case company X's B2B marketing materials for promoting a culturally diverse workforce within Finnish businesses.
The thesis's purpose was to offer the commissioning ...
Developing Company X’s brand communication in Hong Kong through Human2Human (H2H) approach
(2023)
In today's business environment, market competition has increased tremendously. To distinguish itself from competitors, a company must adopt a consistent brand communication strategy to differentiate itself from the ...
Identifying the organizational culture in a multicultural hybrid workplace
(2024)
The purpose of this thesis was to investigate the current state of the organizational culture in the case company. The organizational culture was examined from the perspective of values and underlying assumptions, together ...