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Supplier segmentation development for Neste Oil Products Supply and Trading
(2022)
Supplier segmentation is a process where organizations or procurement teams group their suppliers into categories based on different assessment criteria or variables. The aim is to understand who are the most critical and ...
Case study for CRM software implementation project within SAFe framework in telecommunications company
(2023)
Inspiraatio tähän opinnäytetyöhön syntyi havainnoista CRM-järjestelmän toimitusprojektin aikana, joka toteutettiin telekommunikaatioalan yritykselle SAFe toimintaympäristössä. Opinnäytetyö toteutetaan tapaustutkimuksena. ...
Diary Thesis of a Salesforce Consultant
(2023)
This is a diary-type thesis, which will follow the writer’s daily development as a Salesforce consultant through the course of an 8-week period. The thesis consists of an introduction, framework, diary entries, discussion, ...
Defining a Customer Experience Framework for a B2B manufacturing company
(2024)
Organizations are increasingly prioritizing customer-driven growth by delivering consistent experiences across the customer journey and product lifecycle, with B2B customers expecting the same level of service as B2C ...