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Influencer marketing on social media: Impact on brand perception and consumer behaviour in fashion industry
(2023)
This research was conducted to gather information regarding the impact social media influencers have on consumer behaviour and the perception of brands involved in influencer marketing within the fashion industry. The study ...
The importance of Influencers and Celebrities in inbound marketing for Finnish fashion brands
(2023)
Objectives of this thesis to observe, evaluate, and understand the importance of influencer and celebrities in inbound marketing for Finnish fashion brands. Comparing various sources, real-life situations, studying a survey ...