Haku
Viitteet 11-19 / 19
A candidate satisfaction for a recruitment process within domestic and international markets
(2023)
This desktop research thesis project was completed by the author during the studies in international business majoring in human resources management. The research and studies were supported by using the theories and sources ...
The importance of Influencers and Celebrities in inbound marketing for Finnish fashion brands
(2023)
Objectives of this thesis to observe, evaluate, and understand the importance of influencer and celebrities in inbound marketing for Finnish fashion brands. Comparing various sources, real-life situations, studying a survey ...
A Renewed Employer Branding Strategy for a Technology Company
(2023)
This master’s thesis is concerned with the topic of employer branding. It’s a development-oriented thesis that provides a detailed overview of the main topic and results in a practical, renewed employer branding strategy ...
Employer Brand Experience from Employees´ Perspective for Company X
(2023)
This thesis work examines how the employees in the company experience the company´s employer brand in garage and automotive industry. The objective for this study was, that the Company X could start building their employer ...
Developing Company X’s brand communication in Hong Kong through Human2Human (H2H) approach
(2023)
In today's business environment, market competition has increased tremendously. To distinguish itself from competitors, a company must adopt a consistent brand communication strategy to differentiate itself from the ...
Developing a Content Strategy to optimize online community building for Bonic Fashion Oy
(2023)
Interest in sustainable fashion among consumers and the growth of the sharing economy have created a big opportunity for the clothing rental industry to compete with fast fashion. This Bachelor thesis explores the ways of ...
How are Employer Branding, Employee Engagement, and Employee Experience perceived at Company X?
(2024)
The purpose of this thesis was to understand how employer branding, employee engagement and employee experience are perceived at Company X. Now more than ever, it's important to invest in employees as the market for top ...
Promoting a restaurant brand identity using menu
(2024)
This thesis delves into the relationship of a restaurant menu to the brand identity of a restaurant and explores how brand evoking features are used in the restaurants menus. The study diffirintiate between brand image ...
Understanding the value of field force to company brand
(2024)
Competition between brands is getting tougher year by year, and the need to be different grows with it. Having a field force promoting the brand directly to the consumers is a good way to build brand recognition and to get ...