"Emore, Lucas" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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US NBA Influence on French Basketball: investigating the impact of the NBA marketing techniques on French basketball clubs as Perceived by their Professionals and Fans.
(2023)The National Basketball Association (NBA) is one of the most powerful sport leagues in the world. Understanding NBA marketing strategy is the point of departure of many sport leagues or clubs willing to become more powerful. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad
