"sports clubs" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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An Insight into Strategy and Strategic Development Proposals for a Finnish Professional Football Club
(2023)The synergy between on-field (sport) and off-field (business) performances in the football context has remained a relatively continuous theme for various publications in academic studies and sports media. Also, this theme ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Management of brand attributes and fan engagement with social media: A case of a Finnish professional sport club’s use of Facebook
(2024)With contemporary sports organisations striving to make their brand attributes visible, and to get their fans to engage their brand attributes, studies have shown that social media is a reliable tool to achieving these ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad