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Chatbot development : case study for Musicinfo
(2023)
This thesis used multi-method method development study to research why a business needs chatbots and
which types of chatbots are suitable for a company.
The research was commissioned by MusicInfo Oy, which wanted to ...
B2B Claim Process Communication Analysis
(2023)
Smooth and effective communication flow during a claim handling process, especially in B2B environment, has a significant impact on the feel of justice and general level of customer satisfaction. Nowadays informative ...
The provision of personalized experience in enhancing guest engagement. Case: Pullman Phu Quoc Beach Resort.
(2022)
After the Covid-19 pandemic period, people are travelling again, and they expect personalised experiences more than just good services when coming to hotels. Providing personalised experience within the hospitality industry ...