"Oksanen, Tingting Li" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Leveraging digital and strategic marketing strategies to drive business growth during global crises : a comparative case study of Chinese and Finnish SMEs from motorsport industry
Oksanen, Tingting Li (2024)The research is motivated by the shared objective of both case companies to achieve growth not only in their domestic markets but also on an international scale. Consequently, the study investigates how strategic marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad