"Prendergast, Christina" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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In digital word-of-mouth we trust? : consumer attitudes towards sales and marketing content posted in community-level Facebook groups
Prendergast, Christina (2022)This thesis sets out to investigate consumer attitudes towards community-level Facebook noticeboard groups and subsequently, determine the value of these groups to tech-averse micro- enterprises who rely heavily on offline ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad