"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Brand development : of Sofia Joutsia Creative
(2023)The aim of this work was to develop Sofia Joutsia Creative's creative company brand to be stronger and more effective in a highly competitive field. This work reports the results of six weeks of development work by the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Cross-selling in Digital Healthcare Services
(2022)This thesis aimed to offer solutions to business development by finding effective methods to increase cross-selling during the digital service transaction process in healthcare. The study endeavours to solve the effective ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Enabling sales in customer support department : upgrade sales campaign
(2023)The financial situation around the world is in turmoil with the technology industry being hesitant to invest in new technology due to the fear of a recession. This thesis tries to find possibilities how to market and enable ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How businesses use Instagram as a marketing platform : with a focus on how brands use Instagram to promote their brand and products.
(2023)The thesis will aim to demonstrate how Instagram is used as a marketing platform, with a focus on how brands use Instagram to promote their brand and products. It will outline, throughout the content of this thesis, what ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Improvement of sales with the increasing use of digital marketing
(2023)This thesis investigates the influence of digital marketing on sales growth at Bulbul Traders, a major jute exporter and producer in Bangladesh. The study's objectives are to understand the significance of digital marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
In digital word-of-mouth we trust? : consumer attitudes towards sales and marketing content posted in community-level Facebook groups
(2022)This thesis sets out to investigate consumer attitudes towards community-level Facebook noticeboard groups and subsequently, determine the value of these groups to tech-averse micro- enterprises who rely heavily on offline ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Leveraging digital and strategic marketing strategies to drive business growth during global crises : a comparative case study of Chinese and Finnish SMEs from motorsport industry
(2024)The research is motivated by the shared objective of both case companies to achieve growth not only in their domestic markets but also on an international scale. Consequently, the study investigates how strategic marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Pricing of Instagram influencer marketing in Finland : how much micro-influencers earn
(2023)Tässä opinnäytetyössä tutkitaan Instagram vaikuttajamarkkinoinnin hinnoittelua ja sitä, kuinka paljon mikrovaikuttajat ansaitsevat maksullisilla yhteistöillä kyseisellä alustalla Suomessa. Tutkimuksessa käytettiin ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Social media marketing plan : Venyy Oy
(2022)Sosiaalisesta mediasta on tullut yritysten arvokkain markkinoinnin työkalu viimeisen 10 vuoden aikana. Jatkuvan kasvunsa ansiosta yritykset ovat sopeutuneet sosiaalisen median markkinointiin. Sosiaalinen media on osoittanut, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Strengthening brand awareness through paid social media marketing : case: Kitchen Joy
(2020)Social media has become an important platform for marketers to reach their potential audiences as well as a meeting place for brands and consumers. Social media can be used as a tool for brands to increase their brand ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Supporting the selected dealer-based market entry by identifying and evaluating potential dealership candidates from different industry backgrounds and creating a marketing plan to reach potential dealers.
(2022)Finding suitable dealers is a key for an internationalizing company relying on a dealer-based market entry into a new foreign market. This Thesis aims to support the commissioning company by suggesting possible partners ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The strategic use of service design to enter the market of Finland : case PLŪKT
(2023)The focus of the thesis was to apply service design methods and tools to develop a strategy to enter the market of Finland with premium Nordic herbal tea brand. The goal was to propose a step-by-step guide to enter the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Transparency of skincare brands on Instagram : study on how Naturium, Selfless by Hyram and Krave Beauty demonstrate transparency on Instagram
(2022)With increasing numbers of social media users, better educated consumers and a growing skincare market, the subject of transparency in the industry has garnered some attention. This thesis aims to explore the specific ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad