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In digital word-of-mouth we trust? : consumer attitudes towards sales and marketing content posted in community-level Facebook groups
(2022)
This thesis sets out to investigate consumer attitudes towards community-level Facebook noticeboard groups and subsequently, determine the value of these groups to tech-averse micro- enterprises who rely heavily on offline ...
Sustainability as a main criterion in buying behavior : case: children's clothes
(2022)
The thesis focuses on the global environmental issues generated by fashion industry. The purpose of this study to investigate if sustainability is a main criterion in buying behavior of children’s clothes. The author aimed ...