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In digital word-of-mouth we trust? : consumer attitudes towards sales and marketing content posted in community-level Facebook groups
(2022)
This thesis sets out to investigate consumer attitudes towards community-level Facebook noticeboard groups and subsequently, determine the value of these groups to tech-averse micro- enterprises who rely heavily on offline ...
Social media marketing plan : Venyy Oy
(2022)
Sosiaalisesta mediasta on tullut yritysten arvokkain markkinoinnin työkalu viimeisen 10 vuoden aikana. Jatkuvan kasvunsa ansiosta yritykset ovat sopeutuneet sosiaalisen median markkinointiin. Sosiaalinen media on osoittanut, ...
Leveraging digital and strategic marketing strategies to drive business growth during global crises : a comparative case study of Chinese and Finnish SMEs from motorsport industry
(2024)
The research is motivated by the shared objective of both case companies to achieve growth not only in their domestic markets but also on an international scale. Consequently, the study investigates how strategic marketing ...