Digital transformation of business-to-business sales: what needs to be unlearned?

dc.contributor.author	Mattila, Malla
dc.contributor.author	Yrjölä, Mika
dc.contributor.author	Hautamäki, Pia
dc.date.accessioned	2022-01-24T08:40:15Z
dc.date.available	2022-01-24T08:40:15Z
dc.date.issued	2021
dc.identifier.uri	http://www.theseus.fi/handle/10024/703098
dc.description.abstract
dc.language.iso	eng
dc.publisher	Taylor & Francis
dc.rights	CC BY-NC-ND 4.0
dc.subject	business-to-business commerce
dc.subject	digitalisation
dc.subject	sales
dc.title	Digital transformation of business-to-business sales: what needs to be unlearned?
dc.type	publication
dc.identifier.urn	URN:NBN:fi-fe202201249879
dc.type.version	fi=Publisher's version\|sv=Publisher's version\|en=Publisher's version\|
dc.contributor.organization	fi=Tampereen ammattikorkeakoulu\|sv=Tampereen ammattikorkeakoulu\|en=Tampere University of Applied Sciences\|
dc.subject.yso	business-to-business commerce
dc.subject.yso	digitalisation
dc.subject.yso	sales
dc.type.other
dc.type.okm	fi=A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä\|sv=A1 Originalartikel i en vetenskaplig tidskrift\|en=A1 Journal article (refereed), original research\|
dc.format.pagerange	1-17
dc.relation.ispartofjournal	Journal of personal selling and sales management
dc.relation.issn	0885-3134
dc.relation.issn	1557-7813
dc.relation.doi	10.1080/08853134.2021.1916396
dc.okm.selfarchived	fi=Rinnakkaistallennettu\|sv=parallellpublicerad\|en=self-archived version\|
dc.source.identifier	43836