Marketing development for Company X
Suomalainen, Ronja (2022)
Suomalainen, Ronja
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202201251642
https://urn.fi/URN:NBN:fi:amk-202201251642
Tiivistelmä
The purpose of this thesis was to find out about the target company’s current marketing situation and its potential problem areas. The thesis was carried out as development work, and the aim was to create development proposals for the target company suitable for the company's marketing, which could be used to improve Finnish marketing. The research questions in the study were as follows: How can the marketing be improved in Finland, are there clear pain points in Company X’s marketing, and how can the company X’s digital marketing be developed?
The knowledge base of the thesis is the main features of marketing collected from different literature and online sources, as well as different aspects of digital marketing. Qualitative method was applied in this thesis. For the thesis, a marketing professional was interviewed about the company, who was able to talk extensively about the company's overall marketing as well as possible pain points. The collected data was utilized in the analysis. The results indicate that the company had some pain points in the Finnish marketing. The budget for marketing was smaller than needed, and the company’s marketing content needed localization. It later emerged that the company’s website needed development to make it more functional and provide the customer with more information. The results of the thesis formed an outline for localized marketing strategy, which focuses on the company's website and updating the content of digital channels to be more suitable for the Finnish market. The marketing budget has been taken into account and proposal made to maximize the impact of the current budget. The final results of the thesis are clear and suitable for presentation to the target company of the thesis.
The knowledge base of the thesis is the main features of marketing collected from different literature and online sources, as well as different aspects of digital marketing. Qualitative method was applied in this thesis. For the thesis, a marketing professional was interviewed about the company, who was able to talk extensively about the company's overall marketing as well as possible pain points. The collected data was utilized in the analysis. The results indicate that the company had some pain points in the Finnish marketing. The budget for marketing was smaller than needed, and the company’s marketing content needed localization. It later emerged that the company’s website needed development to make it more functional and provide the customer with more information. The results of the thesis formed an outline for localized marketing strategy, which focuses on the company's website and updating the content of digital channels to be more suitable for the Finnish market. The marketing budget has been taken into account and proposal made to maximize the impact of the current budget. The final results of the thesis are clear and suitable for presentation to the target company of the thesis.