Opportunities during the Covid-19 Pandemic: a case study with the Start-up: SWS-Medicare
Incekalan, Nurhan (2021)
Incekalan, Nurhan
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202202072182
https://urn.fi/URN:NBN:fi:amk-202202072182
Tiivistelmä
This thesis aimed to explore the opportunities during the Covid-19 pandemic.
Furthermore, the entrepreneurial process during the pandemic will be presented in the
case of the SWS-Medicare GmbH.
The thesis was conducted with secondary and primary research methods both. Mainly
literature research was used for the theoretical part. The empirical part was based on
secondary research. However, one part of the empirical part was done through
interviews. There the owners of the case company were interviewed.
The result of this thesis is an outlook for the demand for masks. Moreover, with the help
of the Ansoff-Matrix, strategies on how the SWS-Medicare can stay relevant after the
pandemic are presented.
Furthermore, the entrepreneurial process during the pandemic will be presented in the
case of the SWS-Medicare GmbH.
The thesis was conducted with secondary and primary research methods both. Mainly
literature research was used for the theoretical part. The empirical part was based on
secondary research. However, one part of the empirical part was done through
interviews. There the owners of the case company were interviewed.
The result of this thesis is an outlook for the demand for masks. Moreover, with the help
of the Ansoff-Matrix, strategies on how the SWS-Medicare can stay relevant after the
pandemic are presented.