VISITOR EXPERIENCES IN GHANDRUK VILLAGE, NEPAL
Shrestha, Pramod (2014)
Lapin ammattikorkeakoulu
2014
Creative Commons Attribution 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201402252628
https://urn.fi/URN:NBN:fi:amk-201402252628
Tiivistelmä
The aim of this study was to explore visitor experience about the Ghandruk village, Nepal. It highlights the features about Ghandruk that need further development for visitors’ meaningful experiences.
The theoretical frameworks used for this study are tourism, rural tourism, sustainability and the Experience Pyramid by Sanna Tarssanen and Mika Kylänen. It functioned as a tool to measure visitors’ level of experience in order to analyse and develop the tourism product.
This study is a web-based quantitative research where data was collected and analysed using webropol and Microsoft Excel. The data was collected from November 2013 to January 2014 and seventy seven respondents participated in the study.
The findings reflect that visitors had a good experience on Ghandruk as a product. Similarly, visitors’ satisfaction level on personal experiences was also good. However, it suggests that there is need for improvement in product component and personal experience components for providing meaningful experiences and a higher level of satisfaction to the visitors.
The study argues that elements of meaningful experiences lead to a change at the personal level of the visitors and it ultimately contributes to the meaningful experiences through a higher level of satisfaction. The findings reflect that there is importance of harmonizing the needs of visitors by the service providers. It can be done through exploring visitor experiences and this study serves as a basis for this purpose.
The theoretical frameworks used for this study are tourism, rural tourism, sustainability and the Experience Pyramid by Sanna Tarssanen and Mika Kylänen. It functioned as a tool to measure visitors’ level of experience in order to analyse and develop the tourism product.
This study is a web-based quantitative research where data was collected and analysed using webropol and Microsoft Excel. The data was collected from November 2013 to January 2014 and seventy seven respondents participated in the study.
The findings reflect that visitors had a good experience on Ghandruk as a product. Similarly, visitors’ satisfaction level on personal experiences was also good. However, it suggests that there is need for improvement in product component and personal experience components for providing meaningful experiences and a higher level of satisfaction to the visitors.
The study argues that elements of meaningful experiences lead to a change at the personal level of the visitors and it ultimately contributes to the meaningful experiences through a higher level of satisfaction. The findings reflect that there is importance of harmonizing the needs of visitors by the service providers. It can be done through exploring visitor experiences and this study serves as a basis for this purpose.