The effects of starting up a business in the fitness industry during the COVID-19 era : case: Bodyplanet Oy, Nastola Finland
Kenneth, Anna-Marie Hannele (2022)
Kenneth, Anna-Marie Hannele
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052311298
https://urn.fi/URN:NBN:fi:amk-2022052311298
Tiivistelmä
The aim of the study was to discover how COVID-19 affected new businesses starting up in the fitness industry. A case company called Bodyplanet Oy was utilised to research data for the study. The company is a new sports centre and gym, operating in Nastola Finland.
Both theoretical and empirical research were included in the study. A literature review was written on the topics of COVID-19 and business start-up, as part of the theoretical portion of the study. Reliable sources were used for the literature review. The empirical research was conducted in the form of interviews and used as primary data. A participant from the case company and a business advisor were interviewed. Research methods included qualitative data collection with inductive reasoning. Such methods were utilised to provide phenomenological data in the form of personal experiences from the case company participant and business advisor. The data was then analysed to answer the research questions.
The findings revealed that company operations in the fitness industry did not change during COVID-19. Research and data collected from both the literature review and empirical research showed that society suffered from the COVID-19 era. Furthermore, new entrepreneurs and businesses were offered the same opportunities to begin a new company, given that the process would be slower than before the COVID-19 era arose. Results showed a link between customer service skills, development of the premises and business success. There is further research needed on how to run a business during COVID-19 for this study.
Both theoretical and empirical research were included in the study. A literature review was written on the topics of COVID-19 and business start-up, as part of the theoretical portion of the study. Reliable sources were used for the literature review. The empirical research was conducted in the form of interviews and used as primary data. A participant from the case company and a business advisor were interviewed. Research methods included qualitative data collection with inductive reasoning. Such methods were utilised to provide phenomenological data in the form of personal experiences from the case company participant and business advisor. The data was then analysed to answer the research questions.
The findings revealed that company operations in the fitness industry did not change during COVID-19. Research and data collected from both the literature review and empirical research showed that society suffered from the COVID-19 era. Furthermore, new entrepreneurs and businesses were offered the same opportunities to begin a new company, given that the process would be slower than before the COVID-19 era arose. Results showed a link between customer service skills, development of the premises and business success. There is further research needed on how to run a business during COVID-19 for this study.