"Appiah, Bismark Ofori" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Does branding influence on consumers' buying decisions
Appiah, Bismark Ofori (2010)This study aims to answer the question whether brands influence on consumers in their grocery shopping. To reach this goal, a research questionnaire was created concerning the decision making process of the consumers and ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad