"Martinoff, Sanna" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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In-store customer experience : Store environment and assortment perspective
Martinoff, Sanna (2013)This thesis investigated customer experiences and their management from the apparel retail perspective. A more specific focus was on examining the dominant store environment and assortment elements influencing the in-store ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad