"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)

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    • A marketing communication study : Case Best-Hall Oy 

      Lindholm, Johanna (2011)
      The aim of the thesis was to search answers to questions the company Best-Hall had. The theoretical framework supports the surveys made and seeks to explain the reasons behind the questions asked. It is concentrated on ...
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    • Comparison between Indian ad Finnish rural markets 

      Okeyo, Vincent (2019)
      To achieve organizational goals in rural marketing to meet the expectations of consumer demands on various products and services in a market, the following activities should be adopted: promotion, distribution and pricing. ...
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    • Customer satisfaction research : Case study on Fa' Asian store 

      Ayobami Monisola, Dada (2011)
      In the world today, customer satisfaction is becoming more important for organizations and companies. Customer satisfaction is one the key elements to ensure a successful business in an organization. The purpose of this ...
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    • E-commerce adoption in Bangladesh 

      Moniruzzaman, Md (2023)
      The aim of the thesis is to present the adaptation scenario of Bangladesh e-commerce industry’s digitalization happening rapidly. Bangladesh has great potentiality of e-commerce industry. The structure of the industry and ...
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    • Expanding the range of activities on international market : Case: Edica Ltd 

      Smetkowska, Monika (2014)
      The objective of the thesis was to define the cause of decreasing sales in Polish company Edica Ltd and to propose new solutions which would contribute to the development in the international environment. The aim was to ...
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    • Guide for event management of music festival : Case study Rocky BD 

      Toivanen, Leena (2014)
      This thesis was done in order to provide the case company, Rocky BD, with a guidebook for event management and event marketing. The thesis was compiled to give the necessary information on organizing a music festival in ...
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    • How to set up a tea shop in Finland 

      Chen Jie, Zhang (2009)
      The purpose and aim of the thesis is to give entrepreneurs who want to open a tea shop in Finland a detailed reference. This thesis introduces the tea habits of Finns, using experiential marketing strategy to open tea ...
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    • Impact of social media marketing of fast-food brands: perception of consumers and development of brand loyality : an investigation of Taco Bell in Finland 

      Bhandari, Vision (2024)
      This thesis is set to explore Taco Bell's social media marketing efforts in respect to consumer attitudes towards the brand as well as how this would affect brand loyalty in the Finnish market. This study has a literature ...
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    • Internal marketing in a family business hotel : Case study: Jugend Home hotel 

      Tamang, Saroj (2013)
      This thesis was commissioned by Jugend Home hotel, a family business hotel situated in Jakobstad, Finland. The commissioner of this thesis was Annika Heitala. The aims of this thesis were to show the importance of internal ...
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    • Kongsberg Maritime Finland Oy – Vesille till havs fair 2023, employee branding : Employee branding and how to prepare for the fair 

      Partanen, Tuija (2023)
      The purpose of this functional thesis is to plan how to present Kongsberg Maritime Finland Oy's operations to the visitors of the Vesille till Havs- trade fair. The fair will be held, in Kokkola on May 27-28, 2023. The ...
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    • Making an Asian restaurant for Finnish people in Helsinki 

      Sarker, Sudipta Kumar (2024)
      The thesis investigated the Finnish restaurant industry, the market, and customer choices nowadays to learn more about the Asian food scene in Finland. The thesis intended to find out whether it is possible to open an Asian ...
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    • Market research for a Finnish cosmetics firm to enter China : case XXXX 

      Yu, Min (2024)
      This thesis was commissioned by the case company XXXX to analyze the current situation, demand, and development trend of the Chinese cosmetics market, and to evaluate the potential business opportunities for XXXX to enter ...
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    • Marketing and management strategies for optical businesses in France : optical market comparison analysis between France and Morocco 

      El Amrani, Mehdi (2024)
      The thesis explores the world of optical business by fusing optometry and management science. This thesis focuses on clarifying the optical markets in France and Morocco. Using a comparative analysis approach, the research ...
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    • Marketing campaign using augmented reality : Case Finn Spring Oy 

      Uusipaikka, Miikka (2012)
      This show case is meant to guide Finnish companies about augmented reality. The main purpose of this thesis is to tell what augmented reality is and how companies can use it in marketing and sales. The show case is based ...
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    • Marketing plan for non-profit organization 

      Shafae, Mehdi (2014)
      The objective of this thesis was to create a marketing plan for the Finnish Wushu Kungfu Association. The case association is a non-profit organization, which was founded in 1997 for the purpose of promoting and teaching ...
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    • Marketing Strategy & Marketing Planning : Case Birssi.Net 

      Sandgren, Lennart (2013)
      Creative Pc Systems is an IT-company that is located in the region of Ostrobothnia in Finland. The company was established in 1985 and offers all kinds of products and services that are in the IT area. One of the company's ...
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    • Marketing strategy for a start-up service company : Cab Service Qaisar AY 

      Qaisar, Imran Mr; Pham, Ngoc Ms (2022)
      Qaisar AY is a start-up company having multiple businesses under one name. The major part of its businesses consists on cab related services. The purpose of this thesis was to develop the marketing strategy of Qaisar AY. ...
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    • Social media marketing plan : Case Papu Cafe 

      Vu, Hang (2023)
      The thesis aims to improve social media marketing for a small-scale business in Helsinki, Finland. The social media marketing has three main goals: to increase brand awareness, maintain customer relation-ships, and attract ...
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    • Sports Marketing in today’s digital age 

      Shreshta, Aashish (2023)
      The primary focus of this thesis centres around the application and effectiveness of sports marketing in today's digital age. As we find ourselves in the digital era, where communication, work, leisure activi-ties, and ...
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    • Stadshotellet Jakobstad : Case study on marketing and customer satisfaction 

      Bhurtel, Pawan (2014)
      The main part of this thesis was about Stadshotellet, Pietarsaari and the instructor of this thesis is hotel manager Lotte Jifs. The aim of this thesis was to examine the quality of services, the marketing of the hotel and ...
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