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Does branding influence on consumers' buying decisions
(2010)
This study aims to answer the question whether brands influence on consumers in their grocery shopping. To reach this goal, a research questionnaire was created concerning the decision making process of the consumers and ...
Online banking service : Case study of Kokkolan Osuuspankki, Op-Pohjola Group member bank
(2011)
The purpose if this thesis was to provide the clerical workers in Kokkola OPPohjola Group member cooperative bank a collective work, providing information related to customer utilization and satisfaction to op.fi online ...
Impact of social media marketing of fast-food brands: perception of consumers and development of brand loyality : an investigation of Taco Bell in Finland
(2024)
This thesis is set to explore Taco Bell's social media marketing efforts in respect to consumer attitudes towards the brand as well as how this would affect brand loyalty in the Finnish market. This study has a literature ...
Making an Asian restaurant for Finnish people in Helsinki
(2024)
The thesis investigated the Finnish restaurant industry, the market, and customer choices nowadays to learn more about the Asian food scene in Finland. The thesis intended to find out whether it is possible to open an Asian ...
Consumer behaviour : Apple advertising and branding strategies
(2024)
This thesis discusses the topics of branding and advertising by Apple Inc. and their impact on consumer behaviour in the smartphone sector. In the context of the contemporary globalized and innovative busi ness environment, ...
The use of display windows to make people stop and shop
(2009)
Windows and window displays are considered to be a shop's calling card. Their purpose is to communicate style, content, price range as well as emotional stimulus and excitement. Display windows are an economical marketing ...