Establishment and development of an Asian theme gift shop in Finland : case Kawaii.Corner
Truong, Vinh; Pham, Giang (2022)
Truong, Vinh
Pham, Giang
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120226070
https://urn.fi/URN:NBN:fi:amk-2022120226070
Tiivistelmä
The main idea of this thesis is to provide needed information collected from a real-life case for interested people about starting and developing a retail business in Finland.
The thesis focuses on the three main research questions which are “How are the actual experiences of starting up a store in Joensuu?”, “What is the current financial state of the business?”, and “What is the current state of the marketing and sales funnel?”. The thesis will analyze collected data through semi-structured interviews, vertical analysis, and horizontal analysis in order to answer the research questions. The semi-structured interviews are made with the owner of Kawaii.Corner.
The result chapter of the thesis presents all the collected data from the interviews with the store owner and the financial statement of the store. The collected data will then be analyzed in a logical way to answer the research questions. Finally, the authors will make suggestions for future development based on the results of the analysis.
The thesis focuses on the three main research questions which are “How are the actual experiences of starting up a store in Joensuu?”, “What is the current financial state of the business?”, and “What is the current state of the marketing and sales funnel?”. The thesis will analyze collected data through semi-structured interviews, vertical analysis, and horizontal analysis in order to answer the research questions. The semi-structured interviews are made with the owner of Kawaii.Corner.
The result chapter of the thesis presents all the collected data from the interviews with the store owner and the financial statement of the store. The collected data will then be analyzed in a logical way to answer the research questions. Finally, the authors will make suggestions for future development based on the results of the analysis.