Implementation of digital marketing in a business
Nkenfack Wandji, Aureole Bebey (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202302092207
https://urn.fi/URN:NBN:fi:amk-202302092207
Tiivistelmä
This Bachelor thesis subjects is the implementation of Digital Marketing in a business for Miniprix market. This thesis being based on a project has an objective which is to create a set of Digital Marketing tools for the sponsoring company which can improve his commercial activi-ties, in particular the effectiveness of its marketing. Starting from the fact that the company is new to the field of Digital Marketing, this thesis will be based on the basic level of three specific levers of Digital Marketing.
The Digital Marketing part first describes the concept of Digital Marketing, then its history and its objectives. In this same first part it will be discussed the techniques of digital marketing, the pros and cons that companies generally encounter when applying different Marketing tech-niques and finally you will be present the levers of digital marketing.
The research method is based on a qualitative interview with the owner of the Miniprix market. Examples of companies' cases proving the effectiveness of the chosen online marketing tools through the organic growth of online traffic will be presented. The interview, on the other hand, revealed the fact that the sponsoring company is relatively small and has no experience in digital marketing. Based on the results, the tools are designed and offered to the sponsor.
The Digital Marketing part first describes the concept of Digital Marketing, then its history and its objectives. In this same first part it will be discussed the techniques of digital marketing, the pros and cons that companies generally encounter when applying different Marketing tech-niques and finally you will be present the levers of digital marketing.
The research method is based on a qualitative interview with the owner of the Miniprix market. Examples of companies' cases proving the effectiveness of the chosen online marketing tools through the organic growth of online traffic will be presented. The interview, on the other hand, revealed the fact that the sponsoring company is relatively small and has no experience in digital marketing. Based on the results, the tools are designed and offered to the sponsor.