Increasing service accessibility of international tourists by digitalization : Case Vuojoen Kartano Oy

Abstract

Increasing digital findability and buyability of a tourism attraction is a way of being more available for international tourists. This thesis introduced Vuojoen Kartano as a tourism attraction and tourism service provider.

This thesis was implemented as a practical thesis making the tourism services of Vuojoen Kartano available for tourists understanding English language. The theory study for the background of the practical project consisted of international tourism buying behavior, current state of international tourism in Satakunta region, tourism language barriers, tourism findability, visibility, and digitalization, search engine optimization, and tourism buyability.

As a part of the background on the case company’s situation prior to the project the online findability of the case company in English, as well as the customer satisfaction of the previous visitors in the case company were studied. The practical part of the project included translations and creation of a Johku -based web shop in English language, In English page on the company website, and a booking.com automated message for the international hotel guests of the case company.

As a result of this thesis the English web shop and website are visible for the tourists online, and the online findability and buyability of the case company have increased.