Wound care with color-changing bandages : exploring market potential and investor negotiations
Seres, Mark (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202305109207
https://urn.fi/URN:NBN:fi:amk-202305109207
Tiivistelmä
As in the past decades the population was increasing it also resulted the change in food industry and created the base of increasing health problems. This resulted the increase of the number of diabetic people also. This number tends to grow even more in the future. Due to their weakened immune system, they have a high risk to have wound infection, and, in some cases, it comes with serious consequences. Indicating early wound infection on an easily acces-sible way can save not just lives, but also costs and energy for people. Re-searching this field is a good opportunity for startups, which can differentiate themselves from the market.
The main objectives of the thesis were to find out, if there is a real problem in this field and if the product of the analysed startup can offer a solution for the issue. For the study, both qualitative and quantitative methods were used to collect information. The outcome of the research shows that the problem exists, and the startups product can offer a unique solution that is desired by the peo-ple.
Also, for the startup to be able to produce the product and introduce it to the market, it is crucial to have good financial background. However, the investor negotiations are challenging, and successful fundraising is a key element. The second part of the research was focused on investor negotiations based on Game Theory, to find possible patterns that can help the founders during the process. The data was collected through desk research and interviews. The result shows that by using only Game theory it is not possible to find pat-terns, however it is a useful addition if other methods are also involved.
The main objectives of the thesis were to find out, if there is a real problem in this field and if the product of the analysed startup can offer a solution for the issue. For the study, both qualitative and quantitative methods were used to collect information. The outcome of the research shows that the problem exists, and the startups product can offer a unique solution that is desired by the peo-ple.
Also, for the startup to be able to produce the product and introduce it to the market, it is crucial to have good financial background. However, the investor negotiations are challenging, and successful fundraising is a key element. The second part of the research was focused on investor negotiations based on Game Theory, to find possible patterns that can help the founders during the process. The data was collected through desk research and interviews. The result shows that by using only Game theory it is not possible to find pat-terns, however it is a useful addition if other methods are also involved.