Luxury ready-to-wear facing a new trend of more responsible consumption.
Travignet, Adèle (2023)
Travignet, Adèle
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052714990
https://urn.fi/URN:NBN:fi:amk-2023052714990
Tiivistelmä
The thesis investigates the strategies adopted by luxury ready-to-wear brands to seduce and convince customers to purchase their products in the context of climate emergency and sustainability concerns. The research focuses on the French luxury group Moët Hennessy Louis Vuitton (LVMH).
The research approach is qualitative and is based on the collection of secondary data from the case study of LVMH through existing LVMH reports and website. The study aims to provide an overview of LVMH’s strategies for sustainable development.
The research reveals that luxury ready-to-wear has adopted various strategies to address responsible consumption. For instance, LVMH has incorporated sustainable materials and practices into its production processes, promoted transparency and authenticity in its sustainability claims, and partnered with organizations to promote sustainability initiatives. This research provides valuable insights into the strategies adopted by luxury ready-to-wear brands in the context of the climate emergency and sustainability concerns and highlights the need for more sustainable practices in the luxury fashion industry.
The author recommends that the luxury fashion industry should prioritize sustainable development goals to reduce its impact on the environment. Although it is challenging for the luxury ready-to-wear sector to control the environmental production of the various components, companies such as LVMH should continue to implement strategies to achieve sustainability.
The research approach is qualitative and is based on the collection of secondary data from the case study of LVMH through existing LVMH reports and website. The study aims to provide an overview of LVMH’s strategies for sustainable development.
The research reveals that luxury ready-to-wear has adopted various strategies to address responsible consumption. For instance, LVMH has incorporated sustainable materials and practices into its production processes, promoted transparency and authenticity in its sustainability claims, and partnered with organizations to promote sustainability initiatives. This research provides valuable insights into the strategies adopted by luxury ready-to-wear brands in the context of the climate emergency and sustainability concerns and highlights the need for more sustainable practices in the luxury fashion industry.
The author recommends that the luxury fashion industry should prioritize sustainable development goals to reduce its impact on the environment. Although it is challenging for the luxury ready-to-wear sector to control the environmental production of the various components, companies such as LVMH should continue to implement strategies to achieve sustainability.